Cardthartic Greeting Cards
The challenge as an artist:
Creating a feeling or atmosphere that represents the sentiments of each card.
The challenge as a designer:
Making the cards legible in the digital space.
The solution:
Two styles were created to showcase the cards: 1) flat layouts with familiar objects that remind us of reasons to give and celebrate every day and 2) images of card recipients enjoying the warmth or humor that the card evokes. For both digital and print graphics, card text was enlarged for each image created. Graphics were created for the website, social media, catalog, sales collateral and trade show signage layout.
SOCIAL MEDIA IMAGES
WEBSITE GRAPHICS
CATALOG & SALES COLLATERAL
THE CARDTHARTIC EXPERIENCE ANIMATION
Goal: Translate “the Cardthartic Experience” into a visual journey in keeping with the company’s existing brand design.
TRADE SHOW RECAP VIDEO
Goal: Recap the AmerciasMart trade show, showcasing Cardthartic’s booth and the sentiments of each card line with special focus on the latest Pretty Words card line. The video also captures the soul of the brand by honoring the “Cardthartic Experience”, showing gratitude to retail partners and devoted sales reps.