Miami Arak Liqueurs
The challenge as an artist:
Create scroll-stopping product images to showcase flavors in a new and interesting way.
The challenge as a designer:
The client came to me with wildly creative concepts, with some of the ideas being a little too far out to let the product shine.
The solution:
I love far out ideas because it really gives me permission to think outside of the box. I made adjustments to the client’s original concepts, adding intrigue without overpowering the product. I incorporated tropical colors and imagery as a backdrop to emphasis product design, promote new flavors and attract a Miami Beach lifestyle and nightlife enthusiast mainstream audience.
PRODUCT IMAGERY
SALES PRESENTATION
TRIFOLD BROCHURE
RECIPE BOOKLET AND DRINK COASTERS
SOCIAL MEDIA IMAGERY
Lifestyle Campaign: Creating brand recognition and appeal to the mainstream Miami audience by combining relatable messaging, emphasis on product pattern and beach lifestyle photography.
SOCIAL MEDIA ANIMATIONS
Campaign 1: Recipes were created using different flavors of Miami Arak, and this campaign aimed to promote a more flavorful way to celebrate the Jewish New Year, Miami style.
Campaign 2: The goal was to announce Miami Arak arrival as they were released in New York, New Jersey and popular retail store locations. I emphasized the unique bottle design pattern in hopes of making the product more recognizable on the retail store shelves.
Campaign 3: Using existing footage from an event, I edited clips to create flavor collections for a “Taste Test” campaign showing genuine reviews and educating people on the difference between original arak and flavored arak.