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PhotoTap

The challenge as an artist:
Build and maintain a brand image that reflects the company’s energy, humor, creativity and expertise.

The challenge as a designer:
Clearly communicate the need for change in the event industry to individuals who are too busy to listen.

The solution:
Consistent, branded imagery and video that reflects the diversity, personality and energy of the customer-service oriented PhotoTeam. Highlight pain points (problems) of event photography and the benefits (solutions) of PhotoTap technology with simplified messaging, bold typography and a touch of humor. This is done through a festive color palette, clean straightforward design, and entertaining motion graphics.

THE LOGO

PhotoTap needed an icon to represent not only photography but the importance of the PhotoTeam who provides those services. To represent the diversity, personality and energy of a customer-service oriented team, I choose colorful people icons coming together create a camera shutter. 

THE WEBSITE – PHOTOTAP.COM

Scroll through the slides below for sample website design.

THE SALES DECK

Scroll through the slides below to view the pitch deck.

SOCIAL MEDIA

Campaign to recruit new photographers targets young adults who have flexibility in their work schedules, love to travel and can benefit from the gig economy.
B2B Campaign to bring awareness to the problems with the event photography industry’s “business as usual” and emphasize how having photography at our fingertips is an important part of social media sharing, marketing employee culture and an organization’s image.
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Campaign showcasing testimonials about the PhotoTeam’s customer service and the ease and efficiency of PhotoTap technology.

Campaign showcasing PhotoTap features and benefits for both event attendees and corporate clients.