Portfolio
Valerie Sebring has over 25 years of experience as a graphic designer. She has worked as an in-house designer and Art Director for various small and medium-sized businesses, allowing her to be versatile in her skill-set. She has designed everything from small social media ads to large trade show signs, and from static graphics to animations and video. Valerie understands that no matter what the project involves, it needs to be simple, clear, and powerful in order to be effective.
Product Imagery
Client: Cardthartic Greeting Cards
The challenge as an artist:
Creating a feeling or atmosphere that represents the sentiments of each card.
The challenge as a designer:
Making the cards legible in the digital space.
The solution:
2 styles were created to showcase the cards, flat layouts with familiar objects that remind of reasons to give and celebrate every day and images of the card recipients enjoy the warmth or humor that the card evokes. The card text was blown up for each image created.
Client: Miami Arak Liqueurs
The challenge as an artist:
Showcase product flavors in a new and interesting way.
The challenge as a designer:
The client came to me with wildly creative ideas, some of them being a so creative they a little too far out to let the product shine.
The solution:
I love far out ideas because it really gets my mind outside the box opens up new possibilities. I made some tweaks to the execution of the original concepts to add intrigue without overpowering the brand.
Client: UA Brands
The challenge as an artist:
Making an exciting and cohesive look even though all products are different brands and patterns.
The challenge as a designer:
Creating a dynamic layout of numerous products in a limited space and placing product descriptions that are clear to the reader.
The solution:
Use a grouping of products that work together for one WOW page, embellish headline typography to echo the theme, and use a flexible grid to organize the remaining products.
Client: Watch Journal Magazine
The challenge as an artist:
Capturing the spirit of a watch brand or themed watch collection.
The challenge as a designer:
Product photography coming from the brand is simple with plain white background, so an entire magazine of watches can end up looking like a catalog.
The solution:
Creating an environment around the watch that supports the brand story or the style of the watch
Animation and Video
Client: PhotoTap Event Photography
Goal: Create social media animations that attract gig workers to work for PhotoTap as an event photographer at desirable destinations.
Client: Miami Arak Liqueurs
Goal: Create social media animations to announce new locations that carry Miami Arak.
Goal: Create recipe posts that use Miami Arak.
Client: Sierra Club ICO (Inspiring Connections Outdoors)
Goal: Showcase outings and local parks for awareness and attract more volunteers to lead outings for local youth
Client: Cardhartic Greeting Cards
Goal: Translate “the Cardthartic Experience” into a visual journey in keeping with the company’s existing brand design.
Client: Cardhartic Greeting Cards
Goal: Recap the AmerciasMart trade show, showcasing Cardthartic’s booth and the sentiments of each card line with special focus on the latest Pretty Words card line. The video also captures the soul of the brand by honoring the “Cardthartic Experience”, showing gratitude to retail partners and devoted sales reps
Client: Shared Camera App
Goal: Create an animation explaining how to use the Shared Camera App and highlight its main features.