Sierra Club Loxahatchee Group
PHOTOGRAPHY: BLOWING ROCKS PRESERVE
The challenge:
As a volunteer with the Sierra Club ICO (Inspiring Connections Outdoors), I capture both photos and video of activities and nature’s details at a fast pace. Outings involve real people, not models. Large camera equipment is not ideal.
The solution:
Using an iPhone with a stabilizer is the best way to capture fast pace activities. Genuine interest and engagement with the kids makes them comfortable posing for the camera.
PHOTOGRAPHY: JONATHAN DICKINSON STATE PARK
ICO PROMOTIONAL VIDEO
Goal: Recruit future volunteers to lead outings by highlighting the fun activities and local wildlife from past outdoor excursions.
ANNUAL GALA FUNDRAISER INVITATON
The challenge:
Create a more cohesive brand for the Sierra Club Annual Gala fundraising event and modernize event materials for digital as much as possible to reach a younger audience without alienating our established audience and volunteers, mostly age 60+.
The solution:
I created a logo we can reuse every year to establish recognition, changing the theme title and graphics each year for variety. The theme for 2024 is Under the Sea. The deep blue represents the depths of the ocean and provides a sophisticated base color for our newly named “gala” event. Festive colors of sea foam, turquoise and bright orange reflect a healthy coral reef. The simple, flat graphics print well on required letterhead, invitations and print-friendly pdfs. I’ve also started an online auction through Auctria.com to generate more online donations and bids before the in-person event. Promotional video are coming soon.
ANNUAL GALA SOCIAL MEDIA PROMOTION
In creating the invitation, we came across the challenge of the deep sea blue background being costly to print on our shoestring budget. The white version was created and was a great way to freshen up the message in the email newsletter where repetitive information often gets overlooked. We continued to mix up the light and dark theme on the social media posts below.
Early Bird Ticket Sales
Donation Drive
Online Auction 1-week Promotion
