Sierra Club Loxahatchee Group


The challenge:
As a volunteer with the Sierra Club ICO, I capture both photos and video of activities and nature’s details at a fast pace. Outings involve real people, not models. Large camera equipment is not ideal.

The solution:
Using an iPhone with a stabilizer is the best way to capture fast pace activities. Genuine interest and engagement with the kids makes them comfortable posing for the camera.


Goal: Recruit future volunteers to lead outings by highlighting the fun activities and local wildlife from past outdoor excursions.


The challenge:
Create a more cohesive brand for the Sierra Club Annual Gala fundraising event and modernize event materials for digital as much as possible to reach a younger audience without alienating our established audience and volunteers, mostly age 60+.

The solution:
I created a logo we can reuse every year to establish recognition, changing the theme title and graphics each year for variety. The theme for 2024 is Under the Sea, and I used my reef fish video footage as inspiration for colors. The deep blue represents the depths of the ocean and provides a sophisticated base color for our newly named “gala” event which will cost more this year. Festive colors of sea foam, turquoise and bright orange reflect a healthy coral reef and are applied to delicate reef illustrations to continue the upscale look. Deep blue table cloths, turquoise napkins and brightly colored reef sculptures will mirror the color palette at the event. The simple, flat graphics print well on required letterhead and other print-friendly pdfs. I’ve also started an online auction through to encourage more donations and bids before the in-person event. More to come as we build up to November.

Sierra Club Annual Gala Under the Sea letterhead and invitation graphic