UA Brands
TRENDING CAMPAIGN
The challenge as an artist:
Highlight trending looks and create an exciting and cohesive look even though all products are different brands and patterns.
The challenge as a designer:
Creating a dynamic catalog layout of numerous products in a limited space and placing product descriptions that are clear to the reader.
The solution:
Create a logo to be used for all Trending catalog sections and as a tag to mark trends on product imagery across all media. For catalog, I created a grouping of products that work together for one WOW page, embellish headline typography to echo the theme, and use a flexible grid to organize the remaining products.
MOVEMENT CAMPAIGN
I worked with the creative team to relaunch an updated brand called Movement, contributing to the website and email graphics, icon design, and catalog page design.
PRODUCT BRANDING
The challenge:
Create a logo and elements that say “recycled” and “soft,” while keeping a clean and airy style of the UA Buttersoft brand. A brandmark was also needed for garment clothing tags.
The solution:
Incorporate the commonly recognized recycle symbol into the name in way that can easily be translated to a brandmark for the garment exterior.
CUSTOMER APPRECIATION SALE
For catalog launches, I often translated established catalog graphics/campaigns into animated gifs and graphics for online promotion.
